FOUNDER LEVELS / DESIGN MOCKUP / V.01 TWO SCREENS BELOW
SCREEN 01 HOMEPAGE / MARKETING SITE
The Founders' Room · Revenue Verified

The founders' room you can't fake your way into.

Verify your revenue. Land in the tier that matches where you actually are. Talk shop with operators at your level — and work your way up.

No posers. No gurus. No coaching funnels.

The Five Rooms LIVE · 14,208 verified
I
$0 – $100k
The Starters
6,420
II
$100k – $1M
The Operators
4,311
III
$1M – $10M
The Builders
2,847
IV
$10M – $100M
The Captains
498
V
$100M+
The Owners
132
§ 01 · How it works

Three steps.
No gurus in between.

We don't care about your pitch deck, your Twitter following, or who you know. We care about one number — and whether it's real.

Step 01

Verify your revenue.

Connect Stripe, QuickBooks, Shopify, or submit bank statements. Our team reviews and places you in the right tier — usually inside 48 hours.

Step 02

Join your rooms.

You're automatically added to your revenue tier plus your business type track. Post, ask, lurk, or run a thread — up to you.

Step 03

Level up when you earn it.

Hit the next revenue threshold, re-verify, and you move up. Your old room will miss you. Your new one has been waiting.

§ 02 · The five levels

Every tier is a different conversation.

A $40k founder and a $40M founder are solving different problems. We stop pretending they're the same people.

I
$0 – $100k
The Starters
MEMBERS6,420
AVG AGE29
TOP TRACKSERVICE
HOT TOPICFIRST HIRE
II
$100k – $1M
The Operators
MEMBERS4,311
AVG AGE33
TOP TRACKECOMM
HOT TOPICMARGIN
III
$1M – $10M
The Builders
MEMBERS2,847
AVG AGE38
TOP TRACKSAAS
HOT TOPICSECOND-IN-COMMAND
IV
$10M – $100M
The Captains
MEMBERS498
AVG AGE44
TOP TRACKMANUFACTURING
HOT TOPICEXIT PREP
V
$100M+
The Owners
MEMBERS132
AVG AGE51
TOP TRACKHOLDCO
HOT TOPICLEGACY
§ 03 · Business type tracks

Your tier is one room.
Your track is the other.

Every verified founder joins a second community based on how they make money. Same level, similar business — that's where the real trade secrets live.

Ecomm

DTC · WHOLESALE · BRAND

Shopify operators, Amazon sellers, brand builders. CAC, AOV, CM3, and the eternal war with Meta.

Service

AGENCY · CONSULTING · PRO-SERV

Agencies, consultancies, done-for-you shops. Pricing, retention, firing clients, and productizing your brain.

SaaS

B2B · B2C · VERTICAL

ARR, NRR, churn, pricing pages. Founders who actually ship, not just pitch decks.

Manufacturing

CPG · INDUSTRIAL · HARDWARE

People who build physical things. Supply chain, working capital, the smell of a real PO.

Local / Service Business

HVAC · DENTAL · HOME-SERV

Route density, techs, trucks. The unsexy empires. Roll-up conversations welcome.

Real Estate

OPERATORS · SYNDICATION

Storage, MHP, STR, multifamily. Cap rates, debt stacks, and what the banks are actually doing.

Holdco / PE

SEARCH · ROLL-UP · ETA

Searchers, acquirers, portfolio operators. SBA deals, earnouts, and post-close chaos.

Media / Creator Econ.

NEWSLETTER · PODCAST · YT

Attention → revenue. Sponsorships, paid tiers, licensing, and the parts nobody tells you about.

§ 04 · A peek inside

Real threads.
Real numbers.

This isn't LinkedIn performance art. Sample of what verified founders are actually posting this week.

TIER III MARCUS T. · ECOMM
Hit $2.4M TTM on the brand — here's the exact P&L, roast it.

Margins are ugly and I know it. Opening the books because I'm stuck. Would rather get torn apart by people who've been here than pay a consultant $15k to tell me to "raise prices."

▲ 284142 comments2h ago
TIER II LENA K. · SERVICE
Fired my highest-paying client today. $18k/mo. Here's why.

They were 40% of revenue and 90% of my Sundays. Breaking up felt like a divorce. Sharing the exit email template in case it helps someone else stop being held hostage.

▲ 41289 comments5h ago
TIER IV DEVON P. · SAAS
Just leveled up — closed the $10M ARR mark.

Took 7 years. Got placed into Tier IV this morning. Honestly didn't expect to feel anything, then I did. Thanks to the Tier III crew, you carried me through the $4M stall.

▲ 1,204203 comments1d ago

Your tier is waiting.
Prove it and get in.

Verification is free. Membership pricing adjusts to your tier. No coaches, no courses, no funnels.

Start verification →
SCREEN 02 COMMUNITY / TIER III · $1M – $10M
III

The Builders — $1M to $10M

REVENUE VERIFIED · 2,847 MEMBERS · EST. JAN 2026
Active now
184
New today
27
Posts this week
412
PINNED · ROOM RULES
Welcome to The Builders. Read this once, then get to work.

Revenue verified means revenue verified. No ghost businesses, no "about to close." If your revenue changes materially, re-verify within 60 days or we quietly move you. Be specific. Post numbers. Ask hard questions.

MODERATED BY FL TEAM UPDATED APR 12
847
AMA: Took a DTC skincare brand from $800k to $3.2M in 18 months. Ask me anything.

Paid social is still the engine, but I rebuilt the backend entirely — retention email, subscription mechanics, and a genuinely painful inventory overhaul. Happy to go deep on any of it. Numbers in the comments as people ask.

◆ 312 comments ↗ 47 shares ★ Save
521
Holding pattern: agency stuck at $4M for 14 months. I'm losing my mind.

Every client we land, another one quietly leaves. Net zero. Team is good, margin is fine, I just can't break through. Anyone else been here? What actually got you unstuck — was it a hire, a pricing move, a niche cut, or something I'm not seeing?

◆ 198 comments ↗ 23 shares ★ Save
394
Hired my first COO 90 days ago at $2.1M ARR. Here's what happened.

TL;DR — worth it, but not for the reason everyone told me. It wasn't about "freeing me up." It was that I stopped being the only adult in the room. Breaking down the 90-day scorecard, the things I'd change, and what it actually cost.

◆ 156 comments ↗ 31 shares ★ Save
267
Factoring vs line of credit vs MCA — real-talk from the other side.

We did all three in the last 24 months at different stages. Numbers, effective rates, and the one that almost sank us. If you're CPG and thinking "the MCA will just be short-term," read this first.

◆ 89 comments ↗ 18 shares ★ Save
231
Selling the brand ($2.8M rev · 18% margin). Broker vs FE International vs list it yourself?

Three quotes in, three very different answers. Anyone actually exited in this range recently? The broker wants 10%, FE says they're worth it for the buyer pool, and a peer told me I'd clear more going direct. Want to hear from people who've been on the other side of the wire.

◆ 74 comments ↗ 11 shares ★ Save
184
Gusto vs Rippling vs ADP in 2026 — I've now used all three. Real notes.

Switched payroll twice in 18 months because we kept outgrowing tools. Not a listicle. What actually breaks, what the sales reps lie about, and which one is worth it at ~35 employees.

◆ 62 comments ↗ 8 shares ★ Save
· End of mockup ·