Revenue verified means revenue verified. No ghost businesses, no "about to close." If your revenue changes materially, re-verify within 60 days or we quietly move you. Be specific. Post numbers. Ask hard questions.
Paid social is still the engine, but I rebuilt the backend entirely — retention email, subscription mechanics, and a genuinely painful inventory overhaul. Happy to go deep on any of it. Numbers in the comments as people ask.
Every client we land, another one quietly leaves. Net zero. Team is good, margin is fine, I just can't break through. Anyone else been here? What actually got you unstuck — was it a hire, a pricing move, a niche cut, or something I'm not seeing?
TL;DR — worth it, but not for the reason everyone told me. It wasn't about "freeing me up." It was that I stopped being the only adult in the room. Breaking down the 90-day scorecard, the things I'd change, and what it actually cost.
We did all three in the last 24 months at different stages. Numbers, effective rates, and the one that almost sank us. If you're CPG and thinking "the MCA will just be short-term," read this first.
Three quotes in, three very different answers. Anyone actually exited in this range recently? The broker wants 10%, FE says they're worth it for the buyer pool, and a peer told me I'd clear more going direct. Want to hear from people who've been on the other side of the wire.
Switched payroll twice in 18 months because we kept outgrowing tools. Not a listicle. What actually breaks, what the sales reps lie about, and which one is worth it at ~35 employees.